I have some exciting news to share with you from Disney Junior.
Disney Junior’s interactive multi-platform “Yo Ho, Let’s Go Summer!” programming event returns with new episodes of “Doc McStuffins” and “Jake and the Never Land Pirates,” cable TV’s #1 and #2 series among Kids 2-5 respectively, as well as other favorite Disney Junior series including “Mickey Mouse Clubhouse,” “Jungle Junction” and “Octonauts” beginning MONDAY, JUNE 4-FRIDAY, AUGUST 24. The “Yo Ho, Let’s Go Summer!” programming event will take place across all Disney Junior digital platforms including Disney Junior On Demand, Mobile and iTunes, as well as an immersive online super-site on DisneyJunior.com featuring new games to “unlock” each week and a printable summer scrapbook. Additionally, new interactive iOS apps for “Mickey Mouse Clubhouse” and “Jake and the Never Land Pirates” launch today.
Disney Junior’s “Yo Ho, Let’s Go Summer!” programming event kicks off on Monday, June 4 with a week of new “Jake and the Never Land Pirates” episodes airing on both the Disney Junior programming block on Disney Channel (8:30 a.m., ET/PT) and the new 24-hour Disney Junior channel (5:30 p.m., ET/PT). Also beginning June 4, kids and their parents can log on to DisneyJunior.com/Summer to print out pictures of their favorite Disney Junior characters to take along with them and include in photos of their summer adventures. Parents can then upload the photos of their child with their character for the chance to be seen on Disney Junior. The site will also feature a printable summer scrapbook, with new pages added each week through August 24.
Beginning Friday, June 15, new episodes of favorite Disney Junior series will air every Friday throughout the summer on both the Disney Junior programming block and the Disney Junior channel. During each episode premiere, kids will see a featured Disney Junior character of the day and can go online to DisneyJunior.com/Summer to unlock a new game based on that character.
Among the premieres are an episode of “Jake and the Never Land Pirates” where Marina (voiced by recurring guest star Ariel Winter of “Modern Family”) and the rest of the mermaids make Izzy an honorary mermaid, Friday, June 29; a special 45-minute episode of “Jungle Junction,” where Zooter and Ellyvan care for a stranded baby FlaGoGo bird, Friday, July 6; Donald Duck serves as a reluctant babysitter for a mystery egg on “Mickey Mouse Clubhouse,” Friday, July 13; Jim Belushi guest stars as the recurring character Glo-Bo, a six-handed toy monster in “Doc McStuffins,” Friday, July 20; Jane Kaczmarek guest stars in the recurring role of Red Jessica, a swashbuckling pirate gal who wins over Captain Hook in “Jake and the Never Land Pirates,” Friday, August 10; and a heartwarming episode of “Doc McStuffins” where Doc’s toy friends come to her rescue when she becomes the patient, Friday, August 17.
In anticipation of this summer’s programming festivities, the network today launched two new iOS apps, the “Mickey Mouse Clubhouse Road Rally” appisode app on iPad and “Jake’s Never Land Pirate School” gaming app for iPad, iPhone and iPod touch.
The Mickey Mouse Clubhouse Road Rally appisode brings viewing, learning and interaction together into one cohesive, fun-filled iPad experience. Fans 2-7 years old can touch, tap shake, swipe, drag and talk through an entire episode of Mickey Mouse Clubhouse. The activities presented in the “appisode” include valuable counting, critical thinking and problem solving skills. This is the first in a series of Disney Junior Appisodes to be released this year.
Using the “Jake’s Never Land Pirate School” app, preschoolers can become completely immersed in Never Land, completing pirate-themed challenges presented in Sailing, Music, Flying, and Map and Spyglass classes. Features include: hunting for doubloons on Doubloon Beach; a customizable pirate certificate signed by Jake; and the ability to import a child’s photo into Pixie Dust flying class.
Disney Channel’s Disney Junior block ended 1Q 2012 with its highest 1Q ratings ever across target demos Kids 2-5, Girls 2-5, Boys 2-5, Women 18-49 and Total Viewers (1.4 million), marking its 5th straight quarter of posting quarterly highs (1Q11 to 1Q12) in Kids 2-5 and Boys 2-5. Year to date, “Doc McStuffins” and “Jake and the Never Land Pirates” are the Top 2 cable TV series in Kids 2-5 and Boys 2-5, and the Top 2 preschool cable TV series in Total Viewers and Women 18-49. “Doc McStuffins” is also cable’s #1 series with girls 2-5 for the year. Moreover, the March 23 premiere of “Doc McStuffins” became the #1 preschool series launch in cable TV history in Adults 18-49. [Source: NTI, 12/26/11-5/20/12, L+7 ratings. “Doc McStuffins” series launch, 3/23/12, Live + SD; Series ranks based on program level data, most current, includes ties based on rating.]
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network’s biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. bringing the total number of channels to 29 worldwide.